There are approximately 26.5 million e-commerce websites like Amazon, eBay & Etsy.

In recent days, many new e-commerce sites have emerged rapidly and are in the growing stages.

Ruby Lane is also an e-commerce site on which many buyers come to buy various types of products.

Many sellers on Ruby Lane make a lot of profit by selling items.

On the other hand, beginners want to become sellers on Ruby Lane, but a question arises here: “How do you sell on Ruby Lane?”

Alright! Generally, there are many things to consider when becoming a seller on e-commerce websites.

Today, we’ll discuss how to sell items on Ruby Lane with profit. Let’s begin!

What Is Ruby Lane?

Ruby Lane is an online marketplace specializing in antiques, vintage collectibles, fine art, and jewelry.

Ruby Lane was founded in 1998 to provide a curated platform where sellers can sell unique and often rare items to buyers who appreciate such goods.

Tom Johnson is the CEO & founder of Ruby Lane.

Key Features of Ruby Lane:

Online Marketplace:

Ruby Lane contains a wide range of products listed on its platform. Anyone can buy these products at a good price.

Specialized Categories:

• The platform focuses on specific categories, including antiques, vintage items, art, collectibles, jewelry, dolls, and fashion. This specialization attracts a dedicated audience of collectors and enthusiasts.

Shop-Based Model:

• Sellers on Ruby Lane can have different shops for different types of products. Each shop can be personalized and managed by the seller for customized interactions with customers.

Quality Control:

• Ruby Lane has strict terms & conditions to ensure that only genuine, high-quality items are sold. Sellers are responsible for providing detailed descriptions of their products.

Fees:

• Ruby Lane charges a monthly shop maintenance fee. There are no fees for listing items, but there is a fee for each sale made through the platform.

Global Reach:

• While Ruby Lane operates in the United States, it attracts buyers and sellers worldwide, making it a global marketplace for antique and vintage items.

Community and Support:

• Ruby Lane provides support and resources for sellers, including forums, newsletters, and promotional tools, fostering a community-oriented atmosphere.

How to Sell on Ruby Lane?

Selling on Ruby Lane is not rocket science. Every online marketplace provides a decent interface for both sellers & buyers.

Buyers can easily buy products through some steps, while sellers can easily list products. But is this the same on Ruby Lane? The short answer is yes.

Selling on Ruby Lane involves several steps. Here’s how you can get started:

Understand Ruby Lane’s Audience

Ruby Lane is a high authority website. According to some sources, approximately 60k visitors visit Ruby Lane each month.

This means a wide range of audience buys various types of products. So, in short, search for the types of products that are in most demand and list these types of products.

Create a Ruby Lane Account

Once you explore all the categories of products & you have decided to create a shop, start by creating a Ruby Lane account.

Visit Ruby Lane’s website and sign up for an account. You’ll need to provide your email address and other basic information.

Open a Shop

Once you have created an account or registered, apply to open a shop.

Ruby Lane does not compromise on quality so you should list high-quality items or products in each category.

So you’ll need to meet their quality standards. Ruby Lane support team may be asked to provide details about the type of items you plan to sell and photos of your inventory.

Here are some requirements that should be followed to list items on their platform.

Ruby Lane Shop Requirments:

Common Ruby Lane Shop Requirements

• Maintain your Ruby Lane account in a good position. It means you should provide all the essential information about your identity.
• Keep a minimum of 10 items available for purchase at all times.
• Use a PayPal Business account for receiving funds & for other purposes.
• Use PayPal as a payment method to handle the buyer’s sales tax and Ruby Lane’s service fee.

Security

• Validate your identity with a credit or debit card.
• No false identities or addresses. Provide all the information in good faith. Use your real name & current address on your shop.
• Ruby Lane may request proof of your real name and address. If they find any misleading or incorrect info they can remove your account.

Your Items

• All the items & products especially vintage or antique items must be authentic and high quality.
• Modern items must be unique, fine-crafted, or signed by a designer/luxury brand.
• Listings must enable shoppers to make informed decisions. Please refrain from pressuring or coercing buyers into purchasing products.
• Deceptive fakes or reproductions are prohibited or not allowed to be sold.
• All items must be available for purchase and comply with Ruby Lane’s product quality standards.
• Ruby Lane can remove any items that do not meet these requirements.
• Ruby Lane can assess your products to determine their suitability for sale.

Ruby Lane Shop Owner Behavior

• Ruby Lane expects shop owners to adhere to highly ethical business practices.
• If a customer files a complaint, Ruby Lane investigates and requires the shop to address the issue.
• Unresolved complaints may lead to temporary shop closure until resolved.
• A second unresolved complaint against the same shop could result in permanent removal from the platform.
• Shops may also be closed for rude, abusive, dishonest, or unprofessional behavior, or if Ruby Lane believes the shop may cause future problems.

Category Requirements:

Ruby Lane has common shop requirements as well as category listing requirements. Let’s see:

Collectibles Requirements

Antique Collectibles

• Items must be from 1924 or earlier, ensuring they have a rich history spanning at least a century.
• Priced at $50 or more, these antiques hold significant value.
• Antique postcards must meet a minimum price of $10.
• Any identifying marks like the maker, artist, or country of origin must be clearly visible in the photos, adding authenticity and trust for buyers.

Vintage Collectibles

• Must date back at least 20 years, from 2004 or earlier, capturing the nostalgia of the recent past.
• Priced at a minimum of $5, making them accessible treasures.
• Providing the manufacturing year enhances the item’s story and appeal to collectors.

Contemporary Collectibles

• Items must be less than 20 years old, bringing a modern touch to your collection.
• Priced at $50 or more, reflecting their unique value.
• Excludes electronic devices, digital media, and related items unless they are reference works for eligible items on Ruby Lane.
• If known, the year of creation or manufacture must be included in the listing to provide context and authenticity.

Ruby Lane Fee Structure:

Just like other online markets places Ruby Lane charges a small commission fee on each sale. Ruby Lane usually charges a 9.9% commission on sales up to $2500. You can also calculate the Ruby Lane fee using the Ruby Lane fee calculator.

Category	Fee
Shop Setup Fee	None
Listing Fee	None
Commission Fee	9.9%
Shop Maintenance Fee	$45 / per month

Tiered Service Fee Structure

Ruby Lane uses a tiered service fee based on the sale amount:

• 9.9% fee on the first $2,500 of the sale price, calculated per item.
• 5.0% fee on the portion of the sale between $2,500 and $7,500.
• 2.5% fee on any amount exceeding $7,500.

For example, if you sell an item for $10,000:

• The first $2,500 is charged at 9.9%, equaling $247.50.
• The next $5,000 is charged at 5.0%, equaling $250.00.
• The remaining $2,500 is charged at 2.5%, equaling $62.50.

In total, you would pay $560.00, or 5.6% of the sale price.

Additionally, maintaining a shop on Ruby Lane costs a minimum of $45 per month.

How does selling on Ruby Lane differ from Etsy?

Selling on Ruby Lane versus Etsy comes down to a few key differences:

Audience and Focus:

• Ruby Lane: Specializes in antiques, vintage items, and art. It’s a niche marketplace catering to collectors and enthusiasts of these categories. Ruby Lane tends to attract buyers looking for high-quality items with a focus on authenticity and history.
• Etsy: Offers a broader range of handmade, vintage, and unique items. While Etsy has a large audience for various types of products, including crafts, home goods, and art, it’s generally more diverse in terms of what sellers offer and buyers seek.

Fees:

• Ruby Lane: Charges a $45 monthly fee for having a shop, along with a 9.9% commission on sales. The setup can be more expensive upfront but might be worth it if you’re selling expensive items.
• Etsy: Etsy Charges a $0.20 listing fee per item and takes a 6.5% commission on each sale. There’s no monthly fee for maintaining a shop, making it more accessible for new sellers.

Shop Management:

• Ruby Lane: Easy & user-friendly e-commerce setup with a focus on high-quality images and detailed descriptions.
• Etsy: Provides more flexible shop management tools and marketing features, like Etsy Ads and social media integrations. It’s generally easier to set up and manage, especially for smaller-scale or newer sellers.

Marketing and Traffic:

• Ruby Lane: Traffic is more targeted towards serious collectors and buyers of antiques, art jewelry, and vintage items.
• Etsy: Has a larger, more diverse audience. Etsy’s search and recommendation algorithms can help your items reach a wider audience.

Disclaimer:

We’re not affiliated with any platforms. Use these online marketplaces at your own risk. We are not responsible for any loss or damage.

FAQs:

How do I start selling Business on Ruby Lane?

To start selling on Ruby Lane, you need to create an account and apply to open a shop. Once approved, you can list your items, manage your shop, and begin selling.

What are the fees associated with selling on Ruby Lane?

Ruby Lane charges a fee (typically $45) for a monthly maintenance fee. There are no listing fees. However, a commission is taken from each sale made through the platform.

How do I prepare my items for listing?

Ensure your items are high-quality and fit within Ruby Lane’s categories. Take clear photos from multiple angles and write detailed descriptions of the item’s history and condition.